Pawever Plus for Cats

Sourced exclusively from New Zealand, green lipped mussel (Perna canaliculus) contains a rare omega-3 called ETA alongside EPA and DHA, plus natural glycosaminoglycans like chondroitin that help build cartilage.

These marine omega-3s help calm the inflammatory signals within the joint, while the glycosaminoglycans supply the building blocks of cartilage and joint fluid. Diets containing green lipped mussel have been studied in cats with degenerative joint disease, with improvements seen in activity and mobility.

PEA is a fatty acid compound the body naturally produces in response to tissue stress, part of a family of lipid mediators that help keep inflammation in balance.

It works by activating a receptor called PPAR-α and calming overactive immune cells, addressing the signals behind joint discomfort rather than simply masking them. PEA has been studied in companion animals, making it one of the most advanced ingredients available for ageing joints.

Taurine is an essential amino acid for cats. Unlike dogs and humans, cats can only make very small amounts on their own, and they use it constantly to process bile acids, which means their bodies are always losing it.

In the heart, taurine helps cardiac muscle cells manage calcium for strong, healthy contractions. In the eye, it protects the light-sensing cells of the retina. It also acts as an antioxidant, helping preserve long-term wellness in ageing cats.

L-Carnitine carries fatty acids into the mitochondria, the energy centres of every cell, where they're burned as fuel.

By keeping fat metabolism efficient, L-Carnitine helps cats draw steady energy from fat stores while preserving muscle. It has been studied in cats for maintaining lean body mass and supporting healthy liver fat metabolism during weight management, which is especially valuable for senior and less active cats.

Nicotinamide Mononucleotide (NMN) is a direct precursor to NAD⁺, a coenzyme found in every cell. NAD⁺ powers energy production in the mitochondria and fuels the sirtuin enzymes that help regulate DNA repair and cellular resilience.

NAD⁺ levels naturally decline with age, and research in cats and other mammals shows that restoring NAD⁺ can support healthier ageing at a cellular level. Our NMN is lipid-coated to help protect its stability.

Pawever Plus is formulated with undenatured type II collagen, processed at low temperatures so it keeps its natural triple-helix structure rather than being broken down into peptides like conventional collagen.

Instead of acting as a building block, it works through a process called oral tolerance. In the gut, immune tissue known as Peyer's patches recognises the intact collagen and signals the immune system to ease off the activity that contributes to cartilage breakdown. Because it works as a signal rather than a raw material, it works at a small, targeted daily dose.

CoQ10 sits inside the mitochondria, where it plays an essential role in producing ATP, the energy currency of every cell.

Organs with the highest energy demands, especially the heart, rely most on CoQ10, yet the body's own production declines with age. It's also a powerful antioxidant that protects cell membranes from oxidative damage and helps recycle vitamin E. We use a solubilised or ubiquinol form of CoQ10 for better absorption.

Hyaluronic acid is a key component of synovial fluid, the natural lubricant inside joints, and a core part of cartilage structure.

Its ability to hold large amounts of water gives joints their cushioning and smooth glide. As cats age, the amount and quality of hyaluronic acid in their joints declines, making daily replenishment valuable for supple, comfortable movement.

Vitamin E is the body's primary antioxidant within cell membranes, neutralising free radicals before they can cause a chain reaction of oxidative damage.

Vitamin E also supports healthy immune function, which becomes increasingly important in senior cats.

Essential for the formation of cartilage and bone. Manganese also plays a key role in activating antioxidant enzymes to fight free radicals.

Also known as cobalamin, Vitamin B12 is essential for energy metabolism, healthy nerve function, and red blood cell formation. Senior cats can struggle to maintain healthy B12 levels as absorption becomes less efficient with age, making it a key nutrient for supporting everyday energy and vitality.